Are You Underselling Yourself?

The proliferation of the “We Won’t Be Undersold’ mentality has barged its way into the HVAC industry.  Most retail outlets, car dealers now offer some sort of price match guarantee which is great if the 2 items are the same.  Does it really matter where you buy your Sony 42” LCD HDTV 3D TV with surround sound?  Probably not.  But when a consumer uses that mindset when choosing his HVAC contractor you can bet it does. 

When it comes to choosing an HVAC contractor too often it comes down to the piece of equipment being installed, when in reality the choice should be between the contractors first, equipment second.  When dealing with a homeowner make sure that you are selling the features and benefits of your company.